Search Content


Content Categories



What’s a Design Strategy look like?

Designers often talk about the results of their work, and even about the design process, but what we don’t often talk about is the careful framing of a project that allowed us to do the great work in the first place. When working with organizations big or small, it pays to first reach clarity about WHAT to design before working on HOW to design it.

Last week I got the chance to talk through a solid example of design strategy work with Lulu Pachuau and Bob Medcalf of the New Zealand firm Provoke. In this podcast we talk about and show the tools and methods they used to help the research institute Industrial Research Limited create a cohesive web strategy for the future.

What’s got me especially excited about this work is that Lulu and Bob took several of the methods that we teach during the Design Strategy day at the UX Intensive workshop, and they adapted the methods to address the challenges they faced.

If you’re interested in building some skills to help you move upstream and frame great design work, check out Adaptive Path’s UX Intensive workshops coming to Copenhagen on October 13-16 and to Austin December 8-11.



Related On-Demand Applications Articles

Just Tweet It - A Directory Listing for Twitterers


Just Tweet It is a directory for Twitter users that sorts people into a bunch of different categories. To get listed on Just Tweet It, head over to whichever category you fall into and submit...

Read more about Just Tweet It - A Directory Listing for Twitterers...

Customer is King - Feedly RSS Reader Launched! Lon


Its been a great day for feedly - the start up created by Edwin Khodabakchian and his impressive team. I have known Edwin since Oracle acquired his previous baby Collaxa. He brought a fresh new spirit to Oracle and was an inspiration to be around....

Read more about Customer is King - Feedly RSS Reader Launched! Long Live the King!...