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Navigate the Archives of any Blog in an Interactiv


Google today introduced a new timeline based blog reader that could be a perfect fit for people who follow a very limited number of blogs. And it’s great for researching blogs as...
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Sequoia Capital Meeting


There's a lot of talk today about a meeting held earlier this week at Sequoia Capital, Appirio's lead backer, with the CEOs of their portfolio companies. The headlines grab your attention: Sequoia has emergency meeting, Sequoia sounds the alarm, ...
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Be Quick or Be Dead


Aside from being the title of a great song from one of the greatest rock bands ever -Iron Maiden- Be Quick or Be dead is a great metaphor for today’s business environment. No matter how you look at it speed is picking up and someone will take...
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The New Rules of VIRAL Marketing


We are big fans of Mr. Scott and his eBook, The New Rules of Viral Marketing, which gives tips on how to spread your ideas for free using word-of-mouse. Or in other words, “one person sends it to another, then that person sends it to yet another,...
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ExactTarget API tip - complex filters


A couple of weeks ago I was at a client site doing ExactTarget API consulting. This client is standardizing on ExactTarget as their single source of all e-mail communications from three of their internal applications. They will use 5Buckets for the...
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Get Your Targeted Message Across in Salesforce


How do you communicate with your Salesforce Users? Email, newsletters, a “News” section within the Salesforce sidebar or Home Page? Each can have it’s appropriate time and place, but how do you manage it all? You want to target your message to...
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